Anthro-Vision: How Anthropology Can Explain Business and Life

In Anthro-Vision, Gillian Tett – bestselling author, Chair of Financial Times Editorial Board (US), and anthropology PhD - reveals how anthropology can make sense of human behaviour, in business and beyond.

She outlines how anthropology helps explain consumer habits - revealing the 'webs of meaning' that underpin how we shop, and unpicking the subtle cultural shifts driving the rise of green investment. She explores how anthropology can shed light on the workplace, identifying the hidden tribes within the office, and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives, too: helping us make better decisions, navigate risk - even work out what our peers are really thinking.

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About the Author

Gillian Tett
CHAIR OF EDITORIAL BOARD & EDITOR-AT-LARGE, FINANCIAL TIMES US;
MEMBER OF IWPR US GOVERNANCE COMMITTEE

Gillian is chair of the editorial board and editor-at-large, US of the Financial Times. She writes weekly columns, covering a range of economic, financial, political and social issues. In 2014, she was named Columnist of the Year in the British Press Awards and was the first recipient of the Royal Anthropological Institute Marsh Award. In June 2009 her book Fool’s Gold won Financial Book of the Year at the inaugural Spear’s Book Awards. Tett’s past roles at the FT have included US managing editor, assistant editor, capital markets editor, deputy editor of the Lex column, Tokyo bureau chief, and a reporter in Russia and Brussels.