New Kyrgyz Law Curbs Babymilk Adverts

A law came into force this month restricting powdered milk adverts, in order to encourage breastfeeding in Kyrgyzstan.

New Kyrgyz Law Curbs Babymilk Adverts

A law came into force this month restricting powdered milk adverts, in order to encourage breastfeeding in Kyrgyzstan.

Thursday, 19 March, 2009
As Eleonora Mambetshakirova reports, formula milk products are in wide use in Kyrgyzstan and the campaign to highlight the health benefits of breastfeeding is just taking off.



“Only 30 per cent of babies under six months old in Kyrgyzstan are fed exclusively on their mothers’ milk,” said Tursun Mamurbaeva, who heads the nutrition department at the National Centre for Mother and Child Care. “The rest get a formula product. On the one hand, this it is bad for the child’s health, and on the other it’s unnecessary household expenditure.”

Kyrgyzstan
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